AbcRolnika - a 12,000-product store that loads in a fraction of a second.

AbcRolnika is a store for farmers, gardeners and breeders - feed, fertilizers, equestrian accessories, seeds, veterinary supplies. Over 12,000 products across nearly 500 categories. They operate locally in Goworowo but sell across all of Poland.

When they decided to expand their range and commit to e-commerce, one thing was clear right away: WooCommerce was the wrong choice for a catalog this size.

Why not WooCommerce?

WooCommerce handles a few hundred products just fine. At tens of thousands, it starts to choke - load times climb, search slows down, and every additional category adds more weight.

An architecture that actually works

We proposed our own solution. PrestaShop has powered hundreds of thousands of stores for years - a proven engine, a familiar panel, reliable order logistics.

We wrote the frontend in NextJS. To bridge the two worlds, we built our own API - because native PrestaShop wasn't built to serve a separate frontend application. Instead of loading its entire context on every request, it returns only what the interface actually needs. The effect is immediately visible.

The result?

The store loads in under a second. On the product page, the first content appears after 0.6s, the largest element after 0.9s.

For a catalog at this scale, that's not the norm.
It's the result of deliberate architecture, not luck.