ARTOP - craftsmanship that finally started speaking for itself.

ARTOP, a carpentry company, has been making stairs and doors for over two decades.

For years, their website said something completely different - dark backgrounds, small photos, contact details buried at the very bottom. Craftsmanship that's impressive in person practically didn't exist online.

They came to us through a referral, with one specific goal - to finally make the website work for them.

A new logo, a new starting point.

Before we built the website, we started with visual identity.

The old logo no longer reflected what ARTOP is today. We redesigned it from scratch - simple, without ornamentation, so it would work equally well on a business card and in a website header.

So it would be recognizable. So it would be theirs.

Projects front and center.

ARTOP's customers buy with their eyes - by the time they call, they already know what they want.
The website had to understand that.

We dropped the dark backgrounds and cramped galleries. In their place came a white, spacious background that doesn't compete with the project photos - it simply showcases them. The phone number ended up exactly where users look for it. From the very first second.

We also made sure the site worked just as well on mobile as on desktop - since most inquiries from local customers come from exactly there.

SEO that doesn't need miracles.

Technically, the site was ready for Google from day one - optimized for local search terms, with a proper heading structure and analytics connected right after launch.

We didn't do anything extraordinary.
We just did everything properly.
And that was enough.

The result?

• Top 3 on Google for "Schody Chodzież" and "Drzwi Chodzież" (local search terms)
• 2-3x more calls from new customers per week

A few days after launch, the phone started ringing differently.
ARTOP didn't change what they do. They only changed how the world sees it.